Insights洞见
Notes from inside the accounts.来自账户内部的笔记。
No thought-leadership fluff — just what we have learned spending other people’s money well.没有故作高深的"思想领导力"——只有我们在替别人把钱花好的过程中，真正学到的东西。
Creative is the new targeting素材，就是新的定向
As platforms automate audience selection, the creative itself has become the most powerful lever you control. Here is how to treat it like one.当平台把人群选择自动化之后，素材本身成了你能掌控的最强杠杆。本文讲如何把它当杠杆来用。
How to measure paid media after cookiesCookie 之后，如何度量投放
Last-click is dead and platform ROAS lies. A practical stack for knowing what your spend actually drives.末次点击已死，平台 ROAS 会骗人。一套切实可用的组合，帮你看清预算到底带来了什么。
Your CAC is rising. Here is what actually works.获客成本在涨，真正有效的是这些
Rising acquisition costs are structural, not a glitch. Four moves that defend margin without cutting growth.获客成本上涨是结构性的，不是故障。四个既守利润、又不砍增长的动作。
TikTok for brands that take revenue seriously给认真看重收入的品牌的 TikTok 打法
TikTok is not just for awareness. A direct-response playbook for driving measurable sales.TikTok 不只是做声量。一套用来带来可衡量销售的直效打法。
Five landing-page mistakes quietly burning your budget五个正在悄悄烧钱的落地页错误
You optimized the ad. The leak is downstream. The most common conversion killers we find in audits.你优化了广告，漏却在下游。这是我们在诊断里最常发现的转化杀手。
In-house or agency? The honest answer.自建团队还是找代理？老实的答案
We are an agency, and we will still tell you when in-house is the right call. A framework for deciding.我们是代理，但该建议你自建团队时我们照样会说。一个用来做决定的框架。
The marginal CAC trap边际获客成本的陷阱
Your blended CAC looks fine. The dollar you are about to spend does not. Why averages hide the cost of scale.你的综合获客成本看着没问题，但你即将花出去的那一块钱并不是。为什么平均值会掩盖放量的真实代价。
How many ads should you test each week?每周到底该测多少条广告？
Not as many as a guru tells you, not as few as your designer wants. A simple way to size your creative pipeline.没有"大师"说的那么多，也没有你的设计师希望的那么少。一个给素材产能定量的简单方法。
How to split budget across channels without guessing不靠猜，如何在渠道间分配预算
Platform ROAS will not tell you. A pragmatic way to allocate spend across Meta, Google and TikTok.平台 ROAS 不会告诉你。一套在 Meta、Google、TikTok 之间分配预算的务实方法。