Beauty · DTC美妆 · DTC · 2026
AURELIS
Scaled a skincare brand nearly 9× in monthly spend while holding a 3.8× blended ROAS — on the back of a UGC creative engine.靠一套 UGC 素材引擎，把一个护肤品牌的月投放放大近 9 倍，同时把综合 ROAS 稳在 3.8×。
The challenge挑战
Aurelis had a loyal but small audience and a creative bottleneck — one new ad a month. Spend plateaued the moment we pushed past their old ceiling, because the same three creatives fatigued instantly.Aurelis 有一批忠实但规模有限的用户，且素材产能是瓶颈——每月只有一条新广告。一旦投放越过他们原先的天花板，那三条素材立刻疲劳，预算就卡住了。
What we did我们做了什么
- 01
We stood up a UGC engine: 20+ creator concepts a month, each a clean hypothesis about a hook, audience or claim.我们搭起一套 UGC 引擎：每月 20+ 个达人概念，每个都是关于钩子、人群或卖点的清晰假设。
- 02
Account structure was rebuilt for stable learning, with CAPI server-side tracking feeding cleaner signal back to Meta.重建账户结构以利于稳定学习，并用 CAPI 服务端埋点向 Meta 回传更干净的信号。
- 03
Three landing pages were built per winning angle and A/B tested, lifting site conversion 41%.每个跑赢的角度配三版落地页并做 A/B 测试，站点转化率提升 41%。
“They turned our marketing from a monthly gamble into a machine we understand. Spend went up 9× and we still sleep at night.”“他们把我们的营销从"每月一赌"变成了一台我们看得懂的机器。预算涨了 9 倍，我们还能睡得着。”